. Customers
Première Vision and La Fédération Française de Tannerie Mégisserie
. Techniques
Leatherwork
. Materiel
Leathers (cattle, salmon, ostrich)
. Year
2024
Salon Première Vision and Tanneurs Français offer premium gifts from leather scraps to their VIP customers
As part of a collaboration between our workshop, the Première Vision show and the FFTM, we made luggage tags and pouches. These premium gifts were made from leather scraps from French tanners.
We then organised an on-site event in the Salon’s Platinium Lounge. We offered VIP customers the chance to engrave initials or names on the objects.
Anatomy of the project
A zero-waste project to showcase the leathers of French tanners
Our workshop has recycled leather scraps from 14 French tanneries to create top-of-the-range promotional items. To do this, we recovered a wide range of off-cuts (bovine, lamb, ostrich, salmon) in a variety of textures and colours.
Leather promotional items made with the greatest care
We used the techniques and finishes of top-of-the-range leather goods to highlight our customer’s raw materials.
Personalised engraving: a thoughtful gesture for VIP customers
We offered an engraving customisation service. The event took place in the Carré Platinium at the Première Vision show. Each customer was able to see his or her name engraved in the leather.
An action with a strong marketing impact
The campaign was a great marketing success, attracting 300 VIP customers. Each customer was able to pick up a luggage tag and a personalised pouch. It was a sensory experience that will leave a positive memory of their visit to the Show.
Are you interested in our Premium Gifts services?
Atelier Reverdie makes top-of-the-range promotional items for companies that are ambassadors of Made in France.
